Restaurant Marketing - 3 New Ideas for 2014

As an independent restaurant owner, figuring out how to effectively market your restaurant may be the most difficult part of your job. Just coming up with the time necessary to put together a workable strategy often prevents most independent restaurant owners from ever moving forward. Read on to uncover 3 ways to help you stand out from your competition. Lease a New Website Maybe you bought into the idea that building your own website was a great way to save money. Now that you've figured out there is a lot more to this than you have the skills...

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5 Strategies for Keeping Team Members Engaged

It is critical to know that happy employees are the "lifeblood" of the practice. Before a patient meets the doctor, they make first contact with an employee through the phone or in person. If that first encounter is less than desirable you are at risk of the prospective patient choosing another provider or if they do decide to come, a negative review. Here are five strategies to keep your employees engaged and your patients happy. 1. Define Your Expectations of Employees It is important to let your employees know exactly what your expectations...

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Key Points To Consider Before Hiring Employees

The pros and cons of hiring employees for your company. The benefits of hiring a good one and the consequences of hiring the wrong one. If you want to succeed in implementing your business plan and achieving business growth, it is critical that you hire the right employee. Like everything else you want to achieve in life preparation is the key. There isn't much point in hiring someone who doesn't believe in your brand or in your company's philosophy. Hiring the wrong person can damage your business. - Hiring the right one can be instrumental...

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Why Perform Market Research Before Commencing Marketing Activities?

Market research is an important aspect of every business. It is not a one-time activity. Successful businesses conduct surveys on a regular basis to keep up and surpass its competitors. Irrespective of whether you intend to start a new business or planning to expand the existing one, market research is vital for understanding where your target segment lies and how sales can be increased. Market research covers a wide range of tasks. It can be applied across a variety of challenges faced during marketing such as knowing target customer preferences,...

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5 Safety Checks for Your Marketing Effort

There are some important questions that managers and entrepreneurs should consider in order to understand if their teams make the most out of their company's marketing efforts. Here are some basic guiding questions for small companies for such a marketing self-assessment. 1. Are your marketing and sales activities out of sync? Sales and marketing must work well together. This is sometimes hard to achieve especially when the responsibilities are shared within/by a large or variable team. Keep in mind that sales and marketing have to reinforce...

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Sales Concepts - Why People Buy

Some Fundamentals Today's buyers are more educated, more informed and have more options than ever before. They are buying more and they're buying for all kinds of reasons as such. A thorough understanding of the buying process will enable you to better understand how your customer /client are making a buying decision. A successful sales process can enhance your ability to gain favorable attention, discover needs, get a positive decision and develop a long-term relationship with your customer / client. Buying The Process The determining factor...

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7 Steps to Commercial Success for Your New Product

The first point any business or budding inventor needs to check is that their idea for a new product or service is designed to be a marketable product - as you can make anything, but only marketable products will sell! Here are seven steps which, in our experience, you need to consider to ensure you have a commercially viable offering and the greatest chance of financial returns. 1) Know your unique selling point (your USP)It may seem obvious but many people get this wrong or simply do not give it sufficient thought. Often what they see is different...

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