Restaurant Marketing - 3 New Ideas for 2014

As an independent restaurant owner, figuring out how to effectively market your restaurant may be the most difficult part of your job. Just coming up with the time necessary to put together a workable strategy often prevents most independent restaurant owners from ever moving forward. Read on to uncover 3 ways to help you stand out from your competition. Lease a New Website Maybe you bought into the idea that building your own website was a great way to save money. Now that you've figured out there is a lot more to this than you have the skills...

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5 Strategies for Keeping Team Members Engaged

It is critical to know that happy employees are the "lifeblood" of the practice. Before a patient meets the doctor, they make first contact with an employee through the phone or in person. If that first encounter is less than desirable you are at risk of the prospective patient choosing another provider or if they do decide to come, a negative review. Here are five strategies to keep your employees engaged and your patients happy. 1. Define Your Expectations of Employees It is important to let your employees know exactly what your expectations...

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Key Points To Consider Before Hiring Employees

The pros and cons of hiring employees for your company. The benefits of hiring a good one and the consequences of hiring the wrong one. If you want to succeed in implementing your business plan and achieving business growth, it is critical that you hire the right employee. Like everything else you want to achieve in life preparation is the key. There isn't much point in hiring someone who doesn't believe in your brand or in your company's philosophy. Hiring the wrong person can damage your business. - Hiring the right one can be instrumental...

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Why Perform Market Research Before Commencing Marketing Activities?

Market research is an important aspect of every business. It is not a one-time activity. Successful businesses conduct surveys on a regular basis to keep up and surpass its competitors. Irrespective of whether you intend to start a new business or planning to expand the existing one, market research is vital for understanding where your target segment lies and how sales can be increased. Market research covers a wide range of tasks. It can be applied across a variety of challenges faced during marketing such as knowing target customer preferences,...

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5 Safety Checks for Your Marketing Effort

There are some important questions that managers and entrepreneurs should consider in order to understand if their teams make the most out of their company's marketing efforts. Here are some basic guiding questions for small companies for such a marketing self-assessment. 1. Are your marketing and sales activities out of sync? Sales and marketing must work well together. This is sometimes hard to achieve especially when the responsibilities are shared within/by a large or variable team. Keep in mind that sales and marketing have to reinforce...

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Sales Concepts - Why People Buy

Some Fundamentals Today's buyers are more educated, more informed and have more options than ever before. They are buying more and they're buying for all kinds of reasons as such. A thorough understanding of the buying process will enable you to better understand how your customer /client are making a buying decision. A successful sales process can enhance your ability to gain favorable attention, discover needs, get a positive decision and develop a long-term relationship with your customer / client. Buying The Process The determining factor...

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7 Steps to Commercial Success for Your New Product

The first point any business or budding inventor needs to check is that their idea for a new product or service is designed to be a marketable product - as you can make anything, but only marketable products will sell! Here are seven steps which, in our experience, you need to consider to ensure you have a commercially viable offering and the greatest chance of financial returns. 1) Know your unique selling point (your USP)It may seem obvious but many people get this wrong or simply do not give it sufficient thought. Often what they see is different...

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4 Reasons Why Vending Machines Are Good

A lot of consumers use vending machines to buy products such as drinks and foods especially if they are on the go. These machines offer a variety of items to customers. They can be used by inserting bills or coins into their money slot and after a choice is made, the machines will give the purchased item. This machine comes with a change cup through which a change due will be released to customers. The following are the reasons why this type of machine is good. 1. It Offers Convenience Any busy person can rely on a vending machine to get stuffs...

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What Can You Do With A Communications Degree?

Students who earn a communications degree are known to have a plethora of diverse skills that may be applied to a variety of areas. Individuals may find themselves well fit to function in advertising, marketing, media, writing, event planning, public relations, or other business related areas. Communications majors are versed in both written and spoken word through their education, making them a valuable asset to their employers. Since the business arena encompasses so many different careers, those who have earned a communications degree often...

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Strategic Leadership Makes Your Organization a Cut Above the Rest

Change is inevitable in life and in the business world. It takes a particular level of readiness and plan to cope with any change and even more so to use it to one's advantage. It takes an excellent leader to guide an organization through the sea of changes and take an organization to a level that makes it possible for it to only go forward from there and be successful. Leadership is one of the most important qualities to take an organization ahead. A good leader with good vision and clear goals is important for any firm to grow and succeed. Strategic...

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Making Sure Your Business Cards Are Successful

Many people may believe that they don't need business cards, and that all they need to do to generate profits would be to send e-mails, Tweet, or post information on their Facebook pages. However, while those are obviously valid methods, there are times where you'll have to meet people face-to-face. When that happens, you want something you can give them that will have a positive impact. One of the main considerations when it comes to business cards is their design. The better it looks and feels, the better impression you will make on potential...

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Coaches Win More Clients By Playing To Your Strengths

A coaching friend of mine was recently bemoaning the imminent loss of her best client, the CEO of a global marketing company. 'He's moving to Dubai, so no more coaching.' I was astonished! 'What about telephone coaching? He's also bound to be back and forth. Why not meet up when he's in the UK? And don't assume the company won't pay your air fare to Dubai. A global company! Huge budgets! You add great value! Why not check it out? And surely there are opportunities to coach others in his organisation. He is CEO after all, so you have a good...

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The Secret to Building a More Profitable and More Valuable Business

What do kitchen designers, builders, architects, carpet retailers, funeral directors, wedding dress designers, interior designers, mortgage advisors, car and motorcycle dealers, estate agents and even some web-designers have in common? For one, they all sell a product that people may not need to buy again for several years, if at all. You don't buy a new car or carpet, website or wedding dress every couple of weeks. Apparently, 82% of homeowners can't name the estate agent they bought their current home from if they bought it more than two...

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How to Create an Effective Marketing Plan

Marketing is the soul of your business, it means anything you do for the promotion of your business comes under marketing. However, without a plan or strategy your marketing campaign will not deliver the desired results. Therefore, creating marketing plan for any business is vital. Now the question arise; how to create an effective marketing plan for a company? We all know the format of a marketing plan. Whether you make a formal or informal proposal, a plan should be such which touches all the essential points to deliver the targeted goal. To...

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21 Benefits of Blogging and 22 Blogging Tips

Combine "web" with "log" and you get "blog." It's a funny word, but serious business. This post is about blogging for business - with a purpose. We have a lot to cover, so we'll knock it out as efficiently as possible with a series of lists. We'll get right to it. Who should read this post? Non - blogger - You've never had a blog and you need to fix that now. Unfulfilled blogger - You blogged for a bit. Magic never struck. Beginning blogger - You blog, but don't really know what you're doing. Regular blogger -...

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