As an independent restaurant owner, figuring out how to effectively market your restaurant may be the most difficult part of your job. Just coming up with the time necessary to put together a workable strategy often prevents most independent restaurant owners from ever moving forward. Read on to uncover 3 ways to help you stand out from your competition.
Lease a New Website
Maybe you bought into the idea that building your own website was a great way to save money. Now that you've figured out there is a lot more to this than you have the skills for, it might be the perfect time to call a professional. Many web design company's are now offering payment plans that actually allow you to rent a website for a monthly charge. Just like leasing a new car you can have a brand new, professionally design website for as little as $100 per month.
So now instead of having to worry about trying to become a web designer and SEO specialist, you can have all the benefits of a custom designed website for a low monthly payment. Not only are you going to get a professional looking website but you will get the right search engine optimization that allows your customers to find you in their local searches.
Make Facebook Your Friend
Most restaurant owners are hard working do it yourselfers with not a lot of time for chit chat. So when you hear the word Facebook the first thought that probably comes into your mind is "what a waste of time that is." And for years I felt the same way. It wasn't until I learned the power Facebook has to affect my bottom line that I realized it was time to stop criticizing it and make it my friend.
When used correctly Facebook can turn out to be a powerful ally that not only helps you reconnect with potential customers, but becomes a 24/7 marketing machine that allows your best customers to sing your praises to their legions of friends.
Land Some Reviews
Just like a fisherman reeling in a big catch, landing great reviews should become the highlight of your day. And just like a savvy old fisherman getting those great reviews take planning, patience and plenty of persistence.
Contrary to popular opinion, great reviews usually don't just fall in your lap. Getting great reviews begins by developing a realistic strategy and getting all your employees on board. If you are not able to come up with something on your own there are plenty of professionals available to help you.
Whether you do it yourself or hire a professional marketer, it may take a while for you to see the results. Most customer review programs take anywhere for 90 to 120 days before you begin to see significant changes in your Yelp reviews.
Don't give up. You will need plenty of persistence to push through to get the number of reviews that you need to experience a significant breakthrough. But keep in mind that once you have them, you may see the benefits for years to come. Having the most reviews for your cuisine type in your area is like being "king of the hill." All your competitors now have to work twice as hard to simply catch up to where you already are.
To get your free, no-obligation review of your current marketing program, contact David Doty from One Tribe SBO by visiting our Get Started page. By setting aside just 1 hour you'll learn how many times it may be possible for you to double your returns on the marketing dollars you are already spending.
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